The Importance of a Digital Marketing Strategy in Real Estate

If you’re thinking about selling your Seattle home, make sure you choose an agent who’s listing process and marketing strategies are up to date with today’s technology.

Especially right now, it is more important than ever to have an online presence. With the limitations on open houses and previewing homes, it is essential that your listing shines online. The goal is to get the most amount of eyes on your home as possible.

Click here to check out our all new Seattle Seller’s Toolkit page!

There you will find numerous selling resources including: Downloadable Guides | Educational Seller Videos | and the ability to Find Out What Your Home is Worth in today’s market! We hope you find it useful and as always, if you have any additional real estate questions, feel free to reach out to us directly. We’re always happy to help!

Steve (c) 206-769-9577 | stevehill@windermere.com

Sandra (c) 206-271-7100 | sbrenner@windermere.com

It’s a crazy sellers market here in Seattle, so let me ask you a question. Does that mean that we as agents should just sell homes right away and use mediocre, outdated marketing techniques? No, of course not! It could cost you thousands if you make that mistake. So, if you’re thinking about selling your home or maybe you know someone who’s thinking about selling their Seattle home, you’ve got to see this. We want to talk with you about essential errors that we see so many sellers make that can result in a much lower profit margin and doesn’t allow them to maximize the amount of money that they could make when selling their home.

We know it can be so stressful. Who do you trust and who should you listen to? Well, after assisting hundreds of King and Snohomish County residents just like you, we totally get it, so let us be your guide. The most crucial element when selling your home is ensuring it gets maximum exposure. We need to make sure that we expose your house through digital marketing to the masses, not just a few. Most likely, you’re actually watching this video right now through a detailed target marketing ad where we’re actually pixeling you and making sure that we are exposing you to watch this video that you’re seeing right now. Think about the last time you googled something and then all of a sudden, everywhere you went online, what happened? That thing kept following you and showing up all over your feed. Well, that’s sort of what we do when buyers exhibit certain behavior.

Take Facebook, for example. Facebook’s algorithm can match a buyer’s behavior to other people in the past who have bought and then tag them as an audience that we may want to follow and who may want to buy your house. And then, bam, we can start to follow them online and put the homes that we’re selling in front of them online. It’s ingenious and actually a little bit scary if you think about it. It’s all done through a detailed digital marketing strategy that’s taken so much time, effort, energy to learn, navigate, and specialize in. And yes, a digital marketing strategy is important, even in today’s super-strong seller’s market like we’re seeing today.

Ask yourself this question: If by potentially taking an offer too soon or not exposing your home to every buyer possible, if that could end up costing you tens of thousands or $15,000 or more, wouldn’t it make sense to expose your home to everyone? Yes, of course it would! That could be the difference of you actually sending your kids to college or paying off that lingering credit card debt. So, we both agree, exposure is everything. We’re actually averaging between 60 and 90,000 views and hundreds and hundreds of hours watched on videos that we produce for every one of our listings. Now, that’s a lot of views. Just imagine how many open houses we would have to get for that type of exposure for you. And here’s the crazy thing: According to the National Association of Realtors, 67% of buyers will actually walk through a home that they see online. So, imagine the power of having hundreds of hours of view time from people who are potentially buying and getting thousands and thousands of views. It’s powerful, isn’t it? So, exposure is everything.

There’s so much more to consider when selling. Yes, even in a seller’s market, you still want to do anything and everything you can to maximize the return of your most precious investment. So, check out our other videos, where we dive deep into other marketing aspects and what’s essential to think about when selling your home. So, please reach out to us here at the BrennerHill Team at Windemere so that we can guide you through the sales process from our expert upfront preparation to our extensive digital marketing campaign to expose your home online to thousands of people, to contract negotiation and seeing you safely to closing, and then handing over the keys to your new buyer. We are here to help and look forward to hearing from you.

The Importance of a Digital Marketing Strategy in Real Estate
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